At the premier form of sponsorship in NASCAR, RDS's drivers and teams sponsorship is one of the most powerful marketing tools in the sports world. Our drivers and his teams offer plenty of opportunities to help you get the most from your sponsorship dollar and to get your brand message heard!
● NASCAR has 75 million fans that purchase over $3 billion in annual licensed product sales. Plus NASCAR fans are 3 times as likely to try and purchase NASCAR sponsors’ products and service and are considered the most brand-loyal in all of sports. And as a result, Fortune 500 companies sponsor NASCAR more than any other governing body.
● Nationally NASCAR is the second highest rated broadcasted sports only behind the NFL. Internationally, NASCAR races are broadcast in over 150 countries.
Brand Exposure: Your Company won’t just be seen by millions, it will be an integral part of the competitive NASCAR action -team sponsors gain exposure through logo placement on the race car, uniforms, pit boxes and team haulers. Whether live at the track, on television, or in print, your brand will gain valuable exposure by being an active participant in the NASCAR Series events throughout the season.
Advertising & Promotion: As a team and driver sponsor, there’s no limit to the number of ways you can leverage your sponsorship. From advertising and promotions to sweepstakes and public appearances, Tim Viens and his team become valuable promotional assets that will get you noticed.
Custom Paint Schemes: Whether your company is unveiling a new product or promoting a sweepstakes, your team and driver sponsorship allows you the flexibility to tailor your message to fit your marketing program.
Show Car Programs: By bringing your company NASCAR Xfinity Series show car on location to points of customer contact, like retailers, distributors, or even charity events, you’ll garner interest and attention that tells the world something special is happening.
Victory Lane: With a race win, you’ll gain valuable exposure and prestige while your team soaks up the accolades in victory lane.
Licensing Opportunities: With literally thousands of licensed products to choose from, team and driver sponsors can find valuable ways to gain exposure and increased brand loyalty among key fans.
Local In-Market Programs: By partnering with retailers that drive sales at NASCAR-specific events, you’ll have a chance to reach the most passionate NASCAR consumers.
Driver Appearances: NASCAR drivers are among the most accessible athletes in sports and appreciate the role their sponsors play. Whether appearing at a site of your choice or as part of race day festivities, our drivers are well known for making a good impression on employees, customers and the general public. Drivers become important spokes people who know how to cast your brand in a positive light.
Driver Endorsement: Consumers recognize and relate to NASCAR drivers, making them powerful spokespersons for the brands they represent. NASCAR stars have helped deliver billions in sales to their sponsors. And newly established stars are ushering in a whole new wave of customer relationships.
NASCAR fans are the most brand-loyal fans in sports- they understand the importance of our sponsors and other partners and make it a point to purchase their product and services.
NASCAR is the #2- rated regular-season sport on television, and is broadcast in more than 150 countries and 20 languages.
When it comes to brand-building, more Fortune 500® companies rely on NASCAR than any other sport.
NORTH AMERICAN PRESENCE
NASCAR maintains offices in Florida, California, New York, North Carolina and Arkansas, as well as international offices in Canada and Mexico.
NASCAR sanctions more than 1,200 races at 100 tracks throughout North America, and consists of three national series, four regional series, two international series and a local series with more than 50 participating tracks.
Each NASCAR Series event adds $100-$200 million to the local and regional economies.
NASCAR fans show up in droves-NASCAR has more of the top-20 highest-attended sporting events in the U.S. than any other sport, with NASCAR Monster Energy Series races attracting an average of more than 100,000 fans.
The NASCAR Green initiative was established to measurably reduce our environmental footprint and adopt green technologies, while helping our fans, teams, tracks and sponsors find ways to reduce environmental impact in their everyday lived.