Brand Exposure: Your Company won’t just be seen by millions, it will be an integral part of the competitive NASCAR action -team sponsors gain exposure through logo placement on the race car, uniforms, pit boxes and team haulers. Whether live at the track, on television, or in print, your brand will gain valuable exposure by being an active participant in the NASCAR Series events throughout the season.

 

Advertising & Promotion: As a team and driver sponsor, there’s no limit to the number of ways you can leverage your sponsorship. From advertising and promotions to sweepstakes and public appearances, Tim Viens and his team become valuable promotional assets that will get you noticed.

 

Custom Paint Schemes: Whether your company is unveiling a new product or promoting a sweepstakes, your team and driver sponsorship allows you the flexibility to tailor your message to fit your marketing program.

 

Show Car Programs: By bringing your company NASCAR Xfinity Series show car on location to points of customer contact, like retailers, distributors, or even charity events, you’ll garner interest and attention that tells the world something special is happening.

 

Victory Lane: With a race win, you’ll gain valuable exposure and prestige while your team soaks up the accolades in victory lane.

 

Licensing Opportunities: With literally thousands of licensed products to choose from, team and driver sponsors can find valuable ways to gain exposure and increased brand loyalty among key fans.

 

Local In-Market Programs: By partnering with retailers that drive sales at NASCAR-specific events, you’ll have a chance to reach the most passionate NASCAR consumers.

 

Driver Appearances: NASCAR drivers are among the most accessible athletes in sports and appreciate the role their sponsors play. Whether appearing at a site of your choice or as part of race day festivities, our drivers are well known for making a good impression on employees, customers and the general public. Drivers become important spokes people who know how to cast your brand in a positive light.

 

Driver Endorsement: Consumers recognize and relate to NASCAR drivers, making them powerful spokespersons for the brands they represent. NASCAR stars have helped deliver billions in sales to their sponsors. And newly established stars are ushering in a whole new wave of customer relationships.