Primary Sponsorship
Primary sponsorship cost?
The three things that determine the cost of primary sponsorship are the Series, Race, and Driver you would like to sponsor. You will see drastic price points for each series, along with races that are in higher demand. Lastly, you are going to see dramatic price differences depending on where the team usually finishes in their respective series. Below are very rough numbers to give you an idea of the ballpark.
TOP 30 TEAM
TOP 40 TEAM
TOP 20 TEAM
$250,000 +
$125,000
$55,000
TOP 20 TEAM
TOP 30 TEAM
TOP 40 TEAM
$150,000
$75,000
$35,000
TOP 20 TEAM
TOP 30 TEAM
TOP 40 TEAM
$125,000
$75,000
$35,000
what do you get with primary sponsorship?
●Your Company will be recognized as the Primary Sponsor of one race car in up to thirty-five (36) NASCAR Series events during the season. This will allow you to cover the hood, upper right and left rear quarter panels, the rear TV panel and on the dash board of the car with your company’s graphics. Primary sponsorship is also given the opportunity to pick the color design of the car to match graphics.
●With a Primary Sponsorship your company will be on all the uniforms for the team including the driver’s uniform, the entire pit crew and the crew chief for all sponsored races included in the term of the agreement season.
●With a Primary Sponsorship your company’s logo will be on all designated team’s support equipment including, but not limited to, the team hauler, Pit Box, Crew Chief Box and Pit Banners for all designated races during the term of the agreement season.
ADVERTISING RIGHTS:
●Your Company will have the right to use all the names, voices, signatures and likeness of team driver for advertising and promotions for your company during the term of the agreement. Your company may use the team name, logos and other registered marks for advertising and promotion.
●RaceDaySponsor.com will provide your company with a professional photo shoot and graphic design layout of the Driver and Car to use for marketing and advertising purposes. We will also supply you with all on location photos taken by our media department.
MARKETING:
RaceDaySponsor.com will assist your company in creating a comprehensive, tailored NASCAR Nationwide Series marketing plan. Below are some of the options that RaceDaySponsor.com can provide.
CAR APPEARANCE:
RaceDaySponsor.com can provide your company with a marketing show car appearance if desired which may be used to help grow your business in your market.
DRIVER APPEARANCE:
RaceDaySponsor.com has the ability to schedule away from the track appearance with our drivers to help in marketing your company for an advertising event, subject to driver’s race schedule. So whether it is a contest you want to create to win a dinner with the driver for your customers or an appearance at one of your retail locations, we can make this happen and give you a one of a kind experience for your business and customers.
VIP EXPERIENCES:
RaceDaySponsor.com can create a one of a kind experience for your company or any VIP clients you have with a Race Day Pit Pass package. This package will give you the opportunity to have an insider experience into the world of NASCAR. Pit passes will get you a race day lunch with the driver and his crew if available. Passes will also give you the opportunity to meet with the driver and take pictures with both him and his crew, along with your logo. You will also be given a private tour of the entire garage area and get an up and close view of all the work that goes into making these cars perform at a high level for the race. Pit Passes will give you the opportunity to watch qualifying from the top the motor coach hauler, and watch the race from directly behind the pit stall.