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About RDS was founded in early 2010 by partners Rick Harris and Tim Viens. Conceived as a Marketing and Development company for NASCAR drivers and teams, Viens and Harris came into the sport as novice outsiders. That genuine rawness has provided them a unique perspective and given them fresh, innovative, and transcending ideas on the sport as a whole. NASCAR’s marketing packet defines their fans as blue collar, honest, loyal, and hard working. This is a far cry from the fortune 500 companies that profit everyday from being NASCAR sponsors. That is why we developed a way for real NASCAR fans to get involved and profit from the benefits of NASCAR sponsorship. Through our way of business, we make it affordable for small to mid-level companies to excel and profit from NASCAR and experience Hot Pit & Garage Pass access.

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